A BOLD INVITATION
How will you lead your team, your family, your community - YOURSELF - in 2025?
Most business leaders I work with face a common challenge: As their companies grow, their leadership capacity often struggles to keep pace.
It’s a hidden cost of success—whether you’re pushing past $5M or eclipsing 9 figures, leadership practices that worked in the early stages can start to show cracks. Teams work harder than ever, but progress feels slower. Culture feels stretched. Growth becomes harder to sustain.
What I’ve witnessed is that the companies that break through these barriers don’t just build better systems—they build better leaders.
The impact is profound:
Teams innovate without constant direction.
Decisions happen faster, with less friction.
Growth becomes energizing, not exhausting.
Every time I think about this, I’m reminded of how growth isn’t just about what leaders do, but who they become in the process.
Wishing you a successful (and effortless) 2025,
Brent Perkins
P.S. It's impossible to become a better leader at work without becoming a leader at home too.
If your 2025 vision includes scaling both leadership and revenue, and you have yet to put a plan in place, our latest guide, The Osmotic Edge - which includes actionable insights, tactics and tools - is a great place to start to align your leaders with your business’s evolving needs.
