40days
The Book
Forty days of practicing how you want to show up in business, with family, and for yourself. Do it on your own, with somebody, or with me.
In business. With family. For yourself.
You built this life.Go live it.
I'm Brent Perkins. I work with CEOs and their leadership teams when too much depends on them and the business is taking more of their lives than they meant to give it.
What's in the way
Everybody's got one.
Who should have known better. What should have gone differently. Where you should be by now. Those expectations show up in your meetings, at your dinner table, and in the way you talk to yourself.
What you're carrying
What you could choose
In business
Said urgent. Meant Friday.Urgent means four hours. Can we agree?
Booked over my blocked time. Again.I need that time. Let's find another slot.
Should know what I need by now.Here's what I need. What do you need?
With family
I do everything around here.Let's agree on who handles what.
The kids get what's left of me.Home by six. They get to call me on it.
For yourself
Should be further along by now.Whose deadline am I trying to meet?
Me.Off the list.
You get a say in this.
Sometimes the shift is making an agreement instead of carrying an expectation. Sometimes it's asking for what you want, or getting yourself off your own back. My book, The Shift List, helps you practice choosing how you want to show up in the parts of your life where it matters.
You can't hold somebody to something they never said yes to. That includes you.
The empty seat
Nobody owns this.
Your COO owns operations. Your CFO owns the money. How you work together usually gets squeezed in between everything else.
You see it as decisions that take three meetings, the same problem solved twice, and your best people going home spent—and quietly wondering how much longer they'll stay.
I sit alongside your financial and operational advisors. I call you and your team forward, helping you get curious about how each other thinks, say what needs saying, and make agreements you can actually use. Built on a foundation of trust and mutual respect, with a side helping of fun and laughter.
- Operationsthe workCOO
- Financesthe moneyCFO
- Leadership alignmenthow you work togetherBrent
- 25years building companies
- 10of them in the CEO seat
- 500+owners I've worked with
Work with me
Three ways to start.
Start with the book, a private conversation, or a session with your team.
90days
With You
Private Advisory
We sit down and nothing is off the table. Business. Family. Yourself. I call you forward into what you've been circling for years.
We start with the forty-day practice in The Shift List and decide together from there whether to keep going.
½day
With Your Team
Capacity: The Ultimate Leadership Currency
Your leadership team and me, on site. The lists come out. You leave with one agreement in writing that everybody said yes to, out loud.
Once we uncover the unwritten rules running your company, we rewrite them together and map out a plan for the growth your team has been striving for.
Brent Perkins
I'm one of the kindest men you'll ever meet, and yet I'm not very nice.
Nice tells you what you want to hear. I care enough to tell you what I see and work with you on what comes next.
I spent a decade in the CEO seat and most of an eighteen-year marriage carrying expectations I hadn't said out loud. I got very good at looking like everything was fine. This work started with me.
My first book, Papercuts: The Art of Self-Delusion, is about the patterns I had to interrupt in my own life, and maybe the patterns you need to interrupt in yours. My new book, The Shift List, puts that awareness into action with forty days of practicing how you want to show up.
“Brent has helped my business but more importantly my marriage, my relationships with my kids, and even my relationship with myself.”
CEO, Better Than Rich
“In a world of chaos, Brent Perkins provides a safe pair of hands. His vast experiences with corporate executive roles, leadership, family trials and tribulations, and personal reconciliation prove to be a robust set of skills to help others.”
Sr. Managing Director, Cerberus Capital Management
Bring your list.
Tell me what's wearing you out, what keeps coming up, or what you want more of. You don't need an actual list. We'll talk about what's happening and whether I'm the one to help.