Brent Perkins
Father. Lover. Leader.

I believe leaders shouldn't have to choose between building successful companies and showing up whole for the people who matter most.

That belief didn't come from a book. It came from losing everything trying to hold it all together.

I spent 25 years building companies, leading teams across 19 countries, and collecting Inc. 5000 plaques. I was the guy with the answer. The one who held it together. The one that so many counted on.

Then my marriage ended. My health crashed. And in the wreckage, I finally saw that my "indispensability" had actually cost me the very freedom I thought all this effort was for.

In the silence that followed, I discovered something counterintuitive: the less I held tight to, the more everything worked.

The less I performed leadership, the more people actually followed. The less I needed from every room, the more every room gave back. The less I tried to be everyone's hero, the more I showed up as someone worth following.

In 2023 I wrote Papercuts: The Art of Self-Delusion as a reckoning with the invisible patterns that shape our behavior, limit our capacity, and sabotage our growth without us realizing it. It was the most uncomfortable thing I've ever created. And the most honest.

Today I work with leaders who recognize themselves in that story. I interrupt patterns they can't see, reveal blind spots they've normalized, and help rebuild capacity where there's none left. I call it Osmotic Leadership™ — built on a simple premise: your greatest impact at work and at home comes from who you are, not what you do.

What's my secret sauce? I'm one of the kindest men you'll ever meet, and yet I'm not very nice. (IYKYK)

North Star
1,000 leaders by 2030 who lead their business, love their family, and actually show up for themselves.

The Journey

CEO of multiple 7 & 8-figure businesses, including an IPO launch (and failure)
Led teams of 50+ across global operations across four continents
Facilitated workshops, lectures, and keynotes in 37 countries
2x Inc. 5000 honoree for rapid growth and innovation
Board member, Front Row Dads Foundation (501c3)
Best-selling author, Papercuts: The Art of Self-Delusion (Amazon & Audible)
Founder, Osmotic Leadership™
Papercuts: The Art of Self-Delusion

The Book

Papercuts: The Art of Self-Delusion

Not all wounds bleed. Some just quietly run your life.

Papercuts is a reckoning with the invisible compromises, the small betrayals of self, the patterns we don't even know we're running. It's about 1,001 small cuts that look harmless individually but collectively bleed you dry.

It's the most uncomfortable book you'll ever nod along with. Available on Amazon and Audible.

Get the Book →

Unfiltered & Unscripted

The best way to know if we'd work well together. No scripts. No performance. Just the way it should be.

GRASP Confidence
When Success Outgrows Your Capacity to Hold It — with Tara Lafon Gooch
The Life Shift
The Power of Letting Go — with Matt Gilhooly
Featured Episode
Brent Perkins — Podcast Conversation
More Podcasts
In a World of Chaos, Brent Perkins Provides a Safe Pair of Hands. His vast experiences with corporate executive roles, leadership, family trials and tribulations, and personal reconciliation prove to be a robust set of skills to help others. In addition, Brent has an insatiable appetite to leverage his journey to make others better.
Greg Powell — Sr. Managing Director, Cerberus Capital Mgmt.
We see a future where leaders don't need to push to be powerful. Their presence speaks. Their homes feel it. Their teams rise with it. Quietly creating a legacy of effortless impact that's deeply felt, yet rarely seen.

This is what we're building. Not a program. Not a system. A practice of showing up as one person, everywhere, fully alive. We call it Osmotic Leadership. And it starts the moment you choose to stop performing and start living.

Capacity Precedes Strategy.

Lead. Love. Show Up.

Let's Talk

If you recognize yourself in any of this, let's have a conversation.